Social media seems inherently about people, to me, not companies. ItÃ¢â‚¬â„¢s like a conversation, sort of, but one that has publishing mixed in, so itÃ¢â‚¬â„¢s an amplified, recorded conversation. Do you agree? IsnÃ¢â‚¬â„¢t this whatÃ¢â‚¬â„¢s happening on Twitter, Facebook, and LinkedIn?
But there are companies there too. Do we engage in conversation with companies? Perhaps, but not in the same way. IÃ¢â‚¬â„¢ve used social media methods to contact companies looking for solutions, or information. So IÃ¢â‚¬â„¢m glad theyÃ¢â‚¬â„¢ve made themselves available to me for that. I’ve tweeted with hosting providers, airlines, and restaurants. ItÃ¢â‚¬â„¢s nice, but itÃ¢â‚¬â„¢s not conversation.Ã‚Â The tweet here from Infusionsoft, for example Ã¢â‚¬Â¦ I like the company, but is this good use of social media? IÃ¢â‚¬â„¢m glad theyÃ¢â‚¬â„¢re there when I need them, but itÃ¢â‚¬â„¢s not conversation.
I engage happily with people at companies. Shashi Bellamkonda., for example, who works with Network Solutions, or Richard Duffy, with SAP. These are people. IÃ¢â‚¬â„¢ve met them on Twitter, and then in one case in person and the other by phone. This is actually social, amplified by technology. ItÃ¢â‚¬â„¢s cool.
I donÃ¢â‚¬â„¢t care to converse with the Infusionsoft logo, or the Pillsbury Doughboy or the Michelin tire creature. But I’m glad they’re there too, when I want to communicate with them about business.
How do you feel about this?