Just yesterday I was telling a friend that one of the reasons I like Twitter is choosing who I follow, and unfollowing the ones whose tweets I don’t like. And then I saw this…
Ã¢â‚¬Â¦ in my tweet stream this morning.
At first I was confused. I don’t follow Victoria’s Secret. I clicked on the account handle, and checked, to make sure. So why would I see that tweet? But then I saw the yellow “promoted” icon, highlighted in the illustration. Of course. Twitter is charging to put ads into my tweet stream.
I think Twitter is playing loose with its core value here. The follow or unfollow choice is a great anti-spam device. Selling ads destroys that.
“Monetization” is the web buzzword for figuring out how to make money from traffic. I don’t know what Twitter should do about it. I don’t blame them for trying. But I wonder how this can work. If they sell too many ads, they kill the value. If they don’t, it doesn’t make them money. That’s a tough business decision. Are they selling the golden eggs, or killing the goose?