Ensnare your readers: The art of content creation

We’ve already heard that in the digital space, ‘content is king’. But this king can’t rule the online kingdom without loyal subjects: the readers. Whether you’re crafting content for an in-depth blog post, or thinking of a short tweet to send out, it’s essential that first and foremost, you keep the target audience in mind.[…]

Does Twitter Matter? Can It Possibly Last?

Yes, I think it does matter. And no, although it won’t last, not like it is now, it is the beginning of something that will last, but will be changing a lot. I could say the same about personal computing, the Web, and blogging. Twitter is all the rage because it hit fertile ground. People[…]