The other shoe dropping: Business Insider posted This Company Will Expose All Your Most Embarrassing Online Moments a few days ago. It’s about a service company that helps employers by doing a social-media online background check on a potential employee.

It was more than two years ago that I first saw a business plan for a social media cleaning service, meaning a company that would clean up all those dumb and embarrassing things college kids posted on Facebook, when they wake up to the job market and the implications. (Aside: that one was done by Kai Davis, who is now doing marketing for Palo Alto Software).

My favorite comment in this context:

What part of the word publishing don’t you understand?

I’m traveling as I write this, waiting for my car to get new brakes while on a driving trip to California. While I was driving this morning I heard a major radio station commercial for a social media cleaning service. Sorry, I forget its name, I’d like to mention it.

So the contest is on: the social media scraping service, telling your next employer every dumb comment and picture you posted online; vs. the social media cleaning service, helping you get all of that off of the web.

Shall we take bets? Who wins?

(Image: heal the bay/Flickr CC)