Whether you like it or not, silly or not, superficial or not, it’s sillier and more superficial to just ignore these obvious mistakes and think people who see them are just nitpicking. It’s about respecting your readers. That’s my opinion.
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Don’t you hate it when this happens? With social media and all, I connect with somebody, seems like a smart person, we have some email and even telephone interactions, and then, dammit, I end up as a prospect. 
Sad. Quite a demotion. From friend and colleague to prospect.
You do know what I mean, right? A “dear Tim†message that’s obviously based on a single message barely customized to change the first names? And when you get it, don’t you feel just like I do, as in “Damn. I thought I was a friend and colleague. And it turns out I was just a prospect.â€Â
Are you doing that with your email campaign? Or with Twitter, LinkedIn, or Facebook? Because if you are, then I’ll bet you it’s not working.
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The stupid comments that are just thinly-veiled ads, disguised as blog comments … the twitter traffic that’s just “buy me buy me†… like the spam that threatens to drown email altogether, it’s not just annoying. It’s destructive. It’s a damned shame.
Yesterday the comment here below was submitted …
… as an addition to my post Revising the Root Canal Theory of Business Planning here, on this blog, last August. As you knew instantly (you being a human, who actually reads), that post is entirely about business planning, not at all about teeth or dentistry. 
The root canal is a metaphor.
While I love your comments on my blog – I encourage them, respond to them, thank you for them – I hate the increasingly common attempts to circumvent the so-called social media conversation with hidden agendas. Stupid fake comments. And that includes all those stupid generic-fake-praise comments plastered all over blogs for obvious self-serving SEO purposes. Scripts and bots, set loose, in this case crawling around the Web looking for “root canal†in posts, placing the commercial crap there. Pollution on purpose.
As far as I can tell, almost all blogs that allow comments have to be moderated these days because of all this commercial crap, essentially fake comments, advertisements masquerading as conversation. No wonder some of the highest-traffic blogs, like Seth Godin’s blog, don’t allow comments. This is what I was referring to earlier this month when I posted the problem with crowd sourcing is crowds.
Selfish, mean people have almost killed email with their sociopathic behavior. Now they’re after blogging and Twitter. A curse on all of their houses. Dammit.